Houston, No Hay Problema

NASA is announcing that Astronaut Jose Hernandez will be the agency's first person to Twitter bi-lingual as he readies for his flight to space in August. You can follow him a twitter.com/astro_jose

This will also be the fist shuttle flight to include 2 Latino astronauts as Danny Olivas is also scheduled to make the trip.

Hispanics internet and mobile use continues to grow

Media Post's "Engage Hispanics" has a posting by Alvaro Cabrera listing a top 10 list regarding Hispanics and Internet and mobile use.

These include the fact that:

-- Hispanics' Internet use is growing 2x faster than the general market
-- 88% of Hispanics making more than $50,000 are online
-- Hispanics are early adapters to mobile with 64% penetration at age 15
-- Hispanics spend 14 hours per week (compared to 8 in the general market) with a technology device

How Hispanics are influencing pop culture

In case you missed it on the Today Show, Kerry Sanders had this interesting piece on how Hispanic culture has become more mainstream and influential.

Lance Armstrong Foundation reaches out to Latinos

The Lance Armstrong Foundation launched a month-long multimedia campaign to reach Spanish-Dominant Hispanic cancer survivors, their families and those who take care of them.

According to fellow blogger, Juan Tornoe from Hispanic Trending who sent me the details, they are using both traditional and new media to reach all generations, including on Facebook.

Here is the press release in Spanish. Please help spread the word.

Marketing to Hispanics in a down economy -- Parte Dos

Back in February I wrote a post about why marketing to Hispanics makes more sense in a down economy.

Now, a study by Experian Simmons for Univision, shows Hispanics are less affected by the recession, tend to be more positive about it, shop more often and are more receptive to TV ads than the general population.

Specifically, compared to non-Hispanics:

-- More Hispanics (34 percent) expect to be better off financially in the next 12 months vs. 25 percent for non-Hispanics,
-- More Hispanics believe the economy will improve in the next 12 months, 29 percent versus -- -- Hispanics are less burdened with potential debt with only 45 percent of Hispanics having credit cards vs. 71 percent of non-Hispanics, fewer Hispanics have loans, 34 percent versus 53 percent for non-Hispanics