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Hispanic Marketing Communication Blog

Friday, April 21, 2006

Hispanics and the Internet

eMarketer has an update story on Hispanics and the Internet. Key statistics they cite include:

- There were 15.7 million Hispanic internet users in the United States in 2005, rising to 16.7 million in 2006.
- The number of users is expected to grow 33 percent over the next five years, reaching 20.9 million in 2010.
- By 2010, the number of Hispanic internet users will approach the number of African American users.
- Around one-third of U.S. Hispanic internet users are under the age of 35, an audience that straddles both Hispanic culture and youth culture.

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