Latino Lingo Launches!

Welcome to the first blog post for Latino Lingo! Wilson Camelo of Mason y Bauzá here with commentary and postings on all things dealing with marketing to the Latin, Latino, Hispanic, Hispanic American (What ever!) population. Regardless of how we are identified … we are fast becoming a coveted market segment for more and more general market (i.e. mainstream) companies looking to get a little bit of our dinero.

This blog addresses the importance of marketing to Hispanics, the subtleties of the culture and outlines why just because you took 2 years of Spanish in High School or had a semester abroad doesn’t make you an expert!

Despite being 40 million strong and growing (and these are just the ones that “count” if you know what I mean), and coming from 21 different countries, we are still marketed to as a single entity. Why? Primarily because our common language is Spanish (don’t e-mail me if you’re from Brazil or Portugal … I know what you speak!). You tell a Puerto Rican that he or she should be spoken to like a Mexican or tell a Cuban they are no different than a Guatemalan because each speaks a form of Spanish. Just let me know when you do it so I can get some popcorn to watch the fireworks show.

So, sit back, buckle your seatbelt and let’s enjoy the ride of going where no brown man has gone before …

Thanks to Jack Nork, The Mason Technologist, for turning me onto the world of blogs!