Thursday, December 22, 2005
Merry Christmas
I am off tomorrow, thinking about going to NYC if the MTA strike allows it, so I'm wishing you and yours a very merry Christmas.
Wednesday, December 21, 2005
Yahoo! en español new site headed by veteran newsman
Yahoo! en español announced that Hiram Enriquez will serve as the company’s product manager for “Noticias” (News), where he will spearhead the expansion of Yahoo! en español’s Noticias site.
Enriquez was previously the host and producer of “Zona Digital,” a show he created for CNN en español which focuses on the Internet and personal technology.
Read the release on Hispanic PR Wire ...
Enriquez was previously the host and producer of “Zona Digital,” a show he created for CNN en español which focuses on the Internet and personal technology.
Read the release on Hispanic PR Wire ...
Tuesday, December 20, 2005
Neilsen to include Univision in national ratings
In a move that is expected to better measure the nation's growing Latino audience, Nielsen Media Research announced it will include Univision shows in its national ratings sample starting next week, according to a story in the LA Times.
Nielsen has been criticized for a long time for not giving a complete picture of television viewership by using a system that excludes the preferences of millions of Spanish-speaking Latinos when it calculates the size of TV audiences and the most popular shows, the story reports.
In a nutshell, this means Univision will now be measured directly against its main competitors and against the major networks of CBS, NBC, ABC and Fox.
If audiences for prime-time shows broadcast by Univision in the past had been measured against the networks, Univision often would be the fifth-most popular network among viewers under age 50. However, among the 18-to-34-year-olds, Univision frequently would finish second, behind only Fox, the story says.
This is a major development in the media world and could likely result in advertising rate changes. Stay tuned.
Nielsen has been criticized for a long time for not giving a complete picture of television viewership by using a system that excludes the preferences of millions of Spanish-speaking Latinos when it calculates the size of TV audiences and the most popular shows, the story reports.
In a nutshell, this means Univision will now be measured directly against its main competitors and against the major networks of CBS, NBC, ABC and Fox.
If audiences for prime-time shows broadcast by Univision in the past had been measured against the networks, Univision often would be the fifth-most popular network among viewers under age 50. However, among the 18-to-34-year-olds, Univision frequently would finish second, behind only Fox, the story says.
This is a major development in the media world and could likely result in advertising rate changes. Stay tuned.
Monday, December 19, 2005
Hispanic toy spending booming
Good article in the Associated Press today regarding the growth of toys in the Hispanic market ... and their appeal to the general market.
Those of you with young kids know the popularity of toys like Dora's Talking Playhouse and Dora's Talking Kitchen I was fortunate to grab one for my little one for Christmas.
Hispanic-themed toys and games on increasingly being marketed as manufacturers compete for Hispanic, but toy companies are also counting on the crossover effect, as American children nationwide begin to add these toys and games to their holiday wish lists, the article says.
Hispanics, however, are a "sweet spot" to focus on as we typically come from larger families and are younger. About 15 percent of Hispanics are under 14 and under, compared to about 9 percent of people of the general market. Read the story on the WXIA-TV web site.
Those of you with young kids know the popularity of toys like Dora's Talking Playhouse and Dora's Talking Kitchen I was fortunate to grab one for my little one for Christmas.
Hispanic-themed toys and games on increasingly being marketed as manufacturers compete for Hispanic, but toy companies are also counting on the crossover effect, as American children nationwide begin to add these toys and games to their holiday wish lists, the article says.
Hispanics, however, are a "sweet spot" to focus on as we typically come from larger families and are younger. About 15 percent of Hispanics are under 14 and under, compared to about 9 percent of people of the general market. Read the story on the WXIA-TV web site.
