Friday, February 24, 2006
Vegas bets on sure thing
On-Line Casinos announces the first Hispanic Gaming Summit July 18 in Las Vegas. The event conveniently precedes the Third Annual Casino Marketing Conference, the article point out.
You know when Vegas starts betting on something it's a sure thing ;-)
This is a good case of "What happens in Vegas" should not just stay in Vegas.
You know when Vegas starts betting on something it's a sure thing ;-)
This is a good case of "What happens in Vegas" should not just stay in Vegas.
Wednesday, February 22, 2006
Yankelovich : Hispanics main driving force for U.S. economy
Yankelovich Inc., a leading marketing research and consulting firm, has predicted that for 2006 that the Hispanic market is "a main driving force" and "catalyst for growth" in the American economy, destined to receive heightened attention from marketers this year and beyond, Hispanic Business Magazine is reporting.
Here are some of their predictions:
Prediction: Greater outreach by marketers from a broader array of industries will be seen due to more affluence and higher rates of entrepreneurship.
Prediction: Hispanics are a main driving force in the American economy and will continue to be a catalyst for growth in the U.S.
-- 88 percent of Hispanics believe it is cool to be Hispanic.
-- 80 percent of Hispanics, versus 67 percent of non-Hispanic whites, agree that 'as a shopper, I feel more in charge today than I used to.
-- 42 percent of Hispanics, versus 27 percent of non-Hispanic whites, believe they will become rich in their lifetime.
Prediction: In 2006 Yankelovich will also be further exploring areas like the impact of more and more Hispanics becoming local, state, and federal government leaders.
Here are some of their predictions:
Prediction: Greater outreach by marketers from a broader array of industries will be seen due to more affluence and higher rates of entrepreneurship.
Prediction: Hispanics are a main driving force in the American economy and will continue to be a catalyst for growth in the U.S.
-- 88 percent of Hispanics believe it is cool to be Hispanic.
-- 80 percent of Hispanics, versus 67 percent of non-Hispanic whites, agree that 'as a shopper, I feel more in charge today than I used to.
-- 42 percent of Hispanics, versus 27 percent of non-Hispanic whites, believe they will become rich in their lifetime.
Prediction: In 2006 Yankelovich will also be further exploring areas like the impact of more and more Hispanics becoming local, state, and federal government leaders.
Tuesday, February 21, 2006
Pray for trapped miners in Mexico
Let's hope these guys will pull out of there. In case you're not following the story, there are about 65 miners trapped in a mine in Mexico. Read the story on MSNBC.
Monday, February 20, 2006
Latinos less likely to self-test and treat their diabetes
An article in Market Analysis , which is part of NewsRX.com, reports on findings from GfK Market Measures study that Latinos are less likely to self-test and treat their disease than diabetes patients in the general U.S. population. Further, the study, called "Roper U.S. Latino Diabetes Patient Market Study," found that unacculturated Latinos with diabetes are less likely than their English-speaking Latino counterparts to be proactive in their diabetes care and to seek out information and interact with their doctors. They are also less healthy overall.
Half of the estimated 2.2 million Latinos with diabetes are Spanish dominant, the article says.
This revealed that the "sizable Latino market offers pharmaceutical and medical-device manufacturers an opportunity to capture additional market share through tailored, culturally sensitive communications." Haven't we been saying this all along?
These findings indicate the need for education programs directed toward Spanish-dominant Latinos about benefits of prescription medications, blood glucose testing, and exercise, the article says.
The research also revealed the best media through which to communicate with the Latino diabetes market.
-- Fifty-two percent of patients use television as a source of diabetes information, with more than 80% saying the saw advertising for medications and blood glucose monitors on TV.
-- Nearly half of respondents used patient information pamphlets and diabetes magazines
-- 1 in 3 cited word-of-mouth
-- Almost 20% of patients obtained diabetes information from the radio.
"To be successful, tailoring communications to these distinct audiences must go beyond simply providing Spanish translations of existing English-language materials," David Jacobson, senior vice president of GfK Market Measures' Roper global diabetes program, is quoted as saying in the article.
Half of the estimated 2.2 million Latinos with diabetes are Spanish dominant, the article says.
This revealed that the "sizable Latino market offers pharmaceutical and medical-device manufacturers an opportunity to capture additional market share through tailored, culturally sensitive communications." Haven't we been saying this all along?
These findings indicate the need for education programs directed toward Spanish-dominant Latinos about benefits of prescription medications, blood glucose testing, and exercise, the article says.
The research also revealed the best media through which to communicate with the Latino diabetes market.
-- Fifty-two percent of patients use television as a source of diabetes information, with more than 80% saying the saw advertising for medications and blood glucose monitors on TV.
-- Nearly half of respondents used patient information pamphlets and diabetes magazines
-- 1 in 3 cited word-of-mouth
-- Almost 20% of patients obtained diabetes information from the radio.
"To be successful, tailoring communications to these distinct audiences must go beyond simply providing Spanish translations of existing English-language materials," David Jacobson, senior vice president of GfK Market Measures' Roper global diabetes program, is quoted as saying in the article.
