Friday, April 21, 2006
Hispanics and the Internet
eMarketer has an update story on Hispanics and the Internet. Key statistics they cite include:
- There were 15.7 million Hispanic internet users in the United States in 2005, rising to 16.7 million in 2006.
- The number of users is expected to grow 33 percent over the next five years, reaching 20.9 million in 2010.
- By 2010, the number of Hispanic internet users will approach the number of African American users.
- Around one-third of U.S. Hispanic internet users are under the age of 35, an audience that straddles both Hispanic culture and youth culture.
- There were 15.7 million Hispanic internet users in the United States in 2005, rising to 16.7 million in 2006.
- The number of users is expected to grow 33 percent over the next five years, reaching 20.9 million in 2010.
- By 2010, the number of Hispanic internet users will approach the number of African American users.
- Around one-third of U.S. Hispanic internet users are under the age of 35, an audience that straddles both Hispanic culture and youth culture.
Wednesday, April 19, 2006
Wal-Mart CEO: Hispanics key "growth opportunity"
Interesting nugget in a CNNMoney.com interview with Wal-Mart CEO Lee Scott. He identified the Hispanic community as a "key growth opportunity" and that Wal-Mart was spending $45 million a year in Spanish-language advertising and building marketing events around events like World Cup soccer.
He is quoted in the article as saying:
"Right now Hispanics have a greater affinity for Wal-Mart than any identifiable segment of the U.S. population. Hispanic consumers are projected to hold about 10 percent, or $1 trillion, of U.S. consumers' buying power by 2010 and Wal-Mart is well-positioned to "capture a significant portion of this market."
He is quoted in the article as saying:
"Right now Hispanics have a greater affinity for Wal-Mart than any identifiable segment of the U.S. population. Hispanic consumers are projected to hold about 10 percent, or $1 trillion, of U.S. consumers' buying power by 2010 and Wal-Mart is well-positioned to "capture a significant portion of this market."
Monday, April 17, 2006
Alaska Airlines targets Hispanic
The Portland (Oregon) Business Journal reports that Alaska Airlines is planning to tap into the growing Hispanic market by adding more Spanish-speaking reservation agents, creating a Spanish Web site and offering Spanish as an option at check-in kiosks.
Additionally, they plan to include at least one Spanish-speaking flight attendant on non-beach flights to Mexico and targeting Hispanics with Spanish-language radio ads and billboards. Alaska Air said this will be a three-year effort, with the "major steps" expected to be completed this year.
Here are some words of wisdom from Gregg Saretsky, executive vice president of marketing and planning, that the article quotes:
"By the year 2010, one out of every seven people living in the U.S. will be Hispanic, and by 2050 one of every four. By taking the steps now to be prepared, we'll be in a good position to make Alaska Airlines the airline of choice for Spanish-speaking consumers."
Additionally, they plan to include at least one Spanish-speaking flight attendant on non-beach flights to Mexico and targeting Hispanics with Spanish-language radio ads and billboards. Alaska Air said this will be a three-year effort, with the "major steps" expected to be completed this year.
Here are some words of wisdom from Gregg Saretsky, executive vice president of marketing and planning, that the article quotes:
"By the year 2010, one out of every seven people living in the U.S. will be Hispanic, and by 2050 one of every four. By taking the steps now to be prepared, we'll be in a good position to make Alaska Airlines the airline of choice for Spanish-speaking consumers."
