Thursday, May 11, 2006
SWA launches "'Dandole Alas a Tu Exito" program
Interesting move on the part of Southwest Airlines to partner with HACU (Hispanic Association of Colleges and Universities) for SWA's new "Dandole Alas a Tu Exito" (Giving Flight to Your Success" travel award program (see release on Yahoo!).
Through the program, Southwest Airlines will provide roundtrip tickets to students with socio-economic need and who travel away from home to pursue a higher education.
Good public relations move to align itself with an organization like HACU and support higher education.
Through the program, Southwest Airlines will provide roundtrip tickets to students with socio-economic need and who travel away from home to pursue a higher education.
Good public relations move to align itself with an organization like HACU and support higher education.
Tuesday, May 09, 2006
Hispanics key to recent job growth
Hispanic jobs accounted for more than 42 percent of jobs created since April 2005, according to data from the U.S. Department of Labor and reported in Hispanc Business Magazine.
According to the article:
"On an annual basis, employment of Hispanics has increased by 1,063,000 jobs, bringing the Hispanic unemployment rate down from 6.4 percent in April 2005 to the current 5.4 percent. Overall, the U.S. economy has added 2,492,000 jobs since April 2005. Hispanics have filled 42.7 percent of those positions, despite being only 13.6 percent of the total U.S. labor force."
According to the article:
"On an annual basis, employment of Hispanics has increased by 1,063,000 jobs, bringing the Hispanic unemployment rate down from 6.4 percent in April 2005 to the current 5.4 percent. Overall, the U.S. economy has added 2,492,000 jobs since April 2005. Hispanics have filled 42.7 percent of those positions, despite being only 13.6 percent of the total U.S. labor force."
Study released on Hispanic shopping habits
Hispanic are less satisfied with supermarkets, drug stores and other retail outlets than the general population, says a new study released by Unilever and reported in Advertising Age.
The study also found Hispanic shoppers are resistant to using loyalty cards because of privacy concerns (duh!) We Hispanics don't like to give out our personal information. Culturally, we are very private with our personal information and other types of information. I'm still surprised at how many in the general market are so willing to give out any information that is asked of them.
On the dissatisfied front, the study reports only 35% of Hispanic shoppers are completely satisfied with their shopping experience compared to 58% in the general market. The study says the dissatisfaction stems from not finding products that appeal to Hispanics and certainly having all the signage in English.
Good public relations move on the part of Unilever to release a study like this. Publishing studies is one of the key ways to demonstrate leadership, and gain ink as evidenced by this Ad Age article.
The study also found Hispanic shoppers are resistant to using loyalty cards because of privacy concerns (duh!) We Hispanics don't like to give out our personal information. Culturally, we are very private with our personal information and other types of information. I'm still surprised at how many in the general market are so willing to give out any information that is asked of them.
On the dissatisfied front, the study reports only 35% of Hispanic shoppers are completely satisfied with their shopping experience compared to 58% in the general market. The study says the dissatisfaction stems from not finding products that appeal to Hispanics and certainly having all the signage in English.
Good public relations move on the part of Unilever to release a study like this. Publishing studies is one of the key ways to demonstrate leadership, and gain ink as evidenced by this Ad Age article.
