Saturday, June 03, 2006
Sí TV hunts for young, bilingual Latinos
BusinessWeek has a brief article on Sí TV's quest to fill a void for young Latinos who are seeking "hip" programming ... and in English. The article touches upon the issue of whether advertisers should target Latinos in Spanish or in English.
Tuesday, May 30, 2006
Cell Carriers Catering to Hispanics
Good New York Times article today on how cell phone carriers are giving Hispanics extra attention as a business growth strategy.
The industry is on track to spend more than the $140 million it spent on Hispanic marketing campaigns last year, the article says. They cite Verizon sponsoring the Shakira concert tour and Sprint promoting its phones that let you watch TV and download Spanish song .
Reasons?
-- One of the country's fastest growing demographic groups
-- Hispanics come from large families that span international borders
-- We are younger as a group
One way they are reaching Hispanics is by promoting themselves in a culturally relevant manner. For instance, Verizon Wireless will broadcast clips in Spanish from the World Cup and cut in half the cost of making international calls to the 31 other nations with teams in the tournament, the article says. Sounds pretty smart to me
Verizon has also sent out its "Latino Street Team" that travels in a branded sport utility vehicle to Hispanic concerts and festivals, where they show off mobile technology. Festival sponsorships, as I've spoken about, are a great way to not only market your products and services to the Latino audience, but they also have great community relations benefits.
Verizon, for instance, is the title sponsor for the Areyto Latino Festival (in an effort to be open, I do need to say that this is a festival I work on in my capacity at Mason y Bauza).
The industry is on track to spend more than the $140 million it spent on Hispanic marketing campaigns last year, the article says. They cite Verizon sponsoring the Shakira concert tour and Sprint promoting its phones that let you watch TV and download Spanish song .
Reasons?
-- One of the country's fastest growing demographic groups
-- Hispanics come from large families that span international borders
-- We are younger as a group
One way they are reaching Hispanics is by promoting themselves in a culturally relevant manner. For instance, Verizon Wireless will broadcast clips in Spanish from the World Cup and cut in half the cost of making international calls to the 31 other nations with teams in the tournament, the article says. Sounds pretty smart to me
Verizon has also sent out its "Latino Street Team" that travels in a branded sport utility vehicle to Hispanic concerts and festivals, where they show off mobile technology. Festival sponsorships, as I've spoken about, are a great way to not only market your products and services to the Latino audience, but they also have great community relations benefits.
Verizon, for instance, is the title sponsor for the Areyto Latino Festival (in an effort to be open, I do need to say that this is a festival I work on in my capacity at Mason y Bauza).
Sunday, May 28, 2006
Feliz Memorial Day
Today we pay tribute to the men and women who have made the ultimate sacrifice. It doesn't matter your political affiliations or personal beliefs about war, there is no argument against the fact our way of life was won on many battlefronts from the beginning of time. These victories were delivered on the backs of our service men and women, many of whom died in battle so that we didn't have to.
It's not exactly known how Memorial Day actually began, but it was officially proclaimed in early May 1868, and was first observed on 30 May 1868.
A special tribute to the more than 3,400 Medal of Honor recipients; including the 39 Latinos who were awarded our nation's highest medal. The first of whom was Corporal Joseph De Castro, who earned it in the fields of Gettysburg in 1863 during the Civil War.
It's not exactly known how Memorial Day actually began, but it was officially proclaimed in early May 1868, and was first observed on 30 May 1868.
A special tribute to the more than 3,400 Medal of Honor recipients; including the 39 Latinos who were awarded our nation's highest medal. The first of whom was Corporal Joseph De Castro, who earned it in the fields of Gettysburg in 1863 during the Civil War.
