Wednesday, July 19, 2006
Ad Age Releases "Hispanic Fact Pack"
Download the 52-page report here (5.7 meg PDF download from Ad Age WebSite)
Among other things, the 3rd annual Fact Pack reports has data about marketers' ad spending, demographic trends, language usage and rankings for the leading TV media. There are also charts on marketers' spending forecasts.
Among other things, the 3rd annual Fact Pack reports has data about marketers' ad spending, demographic trends, language usage and rankings for the leading TV media. There are also charts on marketers' spending forecasts.
Tuesday, July 18, 2006
Marketing at the border
Marketing y Medios carries an article about Border Billboard, a company that specializes in billboards at the U.S.-Mexico border.
According to the article, the 2 billboards the company has at the Tijuana/San Diego border is "the single most trafficked border in the world," with 4.3 million passersby each month. These aren't run of the mill, they play video and offer audio via a radio frequency.
Current clients include Burger King, Circuit City, Coca Cola Co., Coors Light, McDonald's the the U.S. Postal Service, the article says.
Wonder if Taco Bell is the next one to "head for the border" ...
According to the article, the 2 billboards the company has at the Tijuana/San Diego border is "the single most trafficked border in the world," with 4.3 million passersby each month. These aren't run of the mill, they play video and offer audio via a radio frequency.
Current clients include Burger King, Circuit City, Coca Cola Co., Coors Light, McDonald's the the U.S. Postal Service, the article says.
Wonder if Taco Bell is the next one to "head for the border" ...
