latino lingo

Otherwise known as the 30 days when many companies actually spend money on events, materials and campaigns to show how much they value the Hispanic culture and dollar. Here's a good information site that outlines the significance of the month.

The Latino Coalition Health Care Task Force will unveil its final report "Strategies for Improving Latino Healthcare in America" tomorrow at noon. The report is supposed to include recommendations to improve the overall health and health outcomes among U.S. Latinos, according to a release on U.S. Newswire.

According to the release, The Latino Coalition is an 18-member national Task Force composed of a "diverse bipartisan group of professionals with broad expertise in the area of health care, including small business owners, physicians, nurses, community based organizations, corporate executives, academicians, researchers and other health care industry leaders."

The task force is chaired by Dr. Josh Valdez, Senior Vice President for Health Care Management at Wellpoint, Inc.

It will be interesting to see what, if any, specific recommendations are made in how to effectively communicate the strategies they are releasing to the growing Hispanic population. More specifically, if they address how culture and not just language is a major barrier to communicating health-related issues to Hispanics.

On the occasion on the 5th anniversary of the Sept. 11 attacks I would like for each of us to remember the victims of the tragedy and their families. And, also to keep the men and women in uniform who are in harm's way fighting the global war on terrorism all over the world in your thoughts and prayers.

Here is an interesting article from the News Journal (Delaware) about how tighter security and the Patriot Act have affected how companies that market financial services to Hispanics are being affected.