Sunday, October 15, 2006
Coke exec: it's foolish for companies to neglect Hispanic market
Santiago Blanco, assistant vice president of Hispanic marketing for Coca-Cola in Atlanta, told a business audience in Alabama that companies that ignore that market are missing out on potentially lucrative business.
The Birmingham News reported on his visit where he also announced the beverage company is releasing a new energy drink next month aimed at Mexicans called Full Throttle Blue Demon, named after legendary Mexican wrestler El Demonio Azul.
"The face of America is changing. Companies that don't go after the multicultural market are missing out," he is quoted as saying in the article.
He also discussed that, according to the U.S. Census Bureau, 51 percent of teenagers living in the United States are minorities and 49 percent are white non-Hispanics
The Birmingham News reported on his visit where he also announced the beverage company is releasing a new energy drink next month aimed at Mexicans called Full Throttle Blue Demon, named after legendary Mexican wrestler El Demonio Azul.
"The face of America is changing. Companies that don't go after the multicultural market are missing out," he is quoted as saying in the article.
He also discussed that, according to the U.S. Census Bureau, 51 percent of teenagers living in the United States are minorities and 49 percent are white non-Hispanics
