Tuesday, October 24, 2006
Hispanics receptive to radio advertising
FMQB is reporting that the Radio Advertising Bureau (RAB) has released findings from the Radio Ad Effectiveness Lab (RAEL) "Personal Relevance Two: Radio’s Receptive Ad Environment" report, which finds that radio's receptive ad environment:
1. Is especially strong among African-Americans and Hispanics; even more so with Spanish-dominant Hispanics)
2. African-American and Hispanic populations show additional, unique emotional connections and strong bonds with their radio stations.
Specifically, African-Americans and Hispanics accepted radio ads more than TV or Internet ads and associated radio spots with "fun" and "honesty" more than other groups.
Here is a quote from RAB President/CEO Jeff Haley that is in the article:
“...This new study from RAEL provides valuable insights into the special relationship that these segments have with Radio and their super-receptivity to advertising on their radio stations. The results ... make it clear that a strong radio presence is essential to a robust multicultural marketing initiative.”
1. Is especially strong among African-Americans and Hispanics; even more so with Spanish-dominant Hispanics)
2. African-American and Hispanic populations show additional, unique emotional connections and strong bonds with their radio stations.
Specifically, African-Americans and Hispanics accepted radio ads more than TV or Internet ads and associated radio spots with "fun" and "honesty" more than other groups.
Here is a quote from RAB President/CEO Jeff Haley that is in the article:
“...This new study from RAEL provides valuable insights into the special relationship that these segments have with Radio and their super-receptivity to advertising on their radio stations. The results ... make it clear that a strong radio presence is essential to a robust multicultural marketing initiative.”
Monday, October 23, 2006
Marketing y Medios to fold
Hispanicad.com is reporting that VNU announced that it will close Marketing y Medios, the magazine dedicated to the U.S. Hispanic industry. It will now be a monthly selection in select copies of Adweek, Brandweek and Mediaweek. The magazine did not enjoy "the traction with either readers and advertisers, thus suffering from severe sales under-performance and cost containment issues," they said.
