Tuesday, December 12, 2006
Is Guadalupe on your radar screen?
Today, many Latinos are celebrating Nuestra Señora de Guadalupe (Our Lady of Guadalupe), commemorating a date when many believe the Virgin Mary appeared in Mexico in 1531.
In Mexico, thousands make a pilgrimage to the Basilica of Guadalupe, which holds what is believed to be a miraculous image and is the spot believed to be where the apparition occurred.
The day is also being celebrated by Latinos across the United States. Here is just a sampling of stories from newspapers around the U.S. who are covering the holiday:
Minnesota
Nevada
Alabama
New Jersey
While many marketers are focused on the traditional, general market holidays, days like today are a unique way to focus attention on Hispanics and our traditions. Last year, I also wrote about Three King's Day, another perfectly-suited event to keep on the radar for your Hispanic marketing/outreach efforts, in my posting about the political correctness associated with Christmas .
In Mexico, thousands make a pilgrimage to the Basilica of Guadalupe, which holds what is believed to be a miraculous image and is the spot believed to be where the apparition occurred.
The day is also being celebrated by Latinos across the United States. Here is just a sampling of stories from newspapers around the U.S. who are covering the holiday:
Minnesota
Nevada
Alabama
New Jersey
While many marketers are focused on the traditional, general market holidays, days like today are a unique way to focus attention on Hispanics and our traditions. Last year, I also wrote about Three King's Day, another perfectly-suited event to keep on the radar for your Hispanic marketing/outreach efforts, in my posting about the political correctness associated with Christmas .
